media analyst, radio specialist


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'Grant Goddard: International Radio Broadcasting Consultant: Case Studies'

Grant Goddard is a radio broadcasting specialist with extensive experience as a manager, consultant and analyst within the industry.


He has created highly successful large-scale commercial music radio stations in the UK, Europe and Asia, and he has written prolifically about the radio business in analyst reports, commentaries, articles, books and his blog.


Grant presently works as an independent media analyst, advising a wide range of stakeholders with interests in the radio broadcasting sector.



'KISS FM: From Radical Radio To Big Business: The Inside Story Of A London Pirate Radio Station's Path To Success' by Grant Goddard (Radio Books)



·         Managed launch of first UK commercial radio station to target a youth audience, first UK radio station licensed with a black music / dance music format (KISS FM London)

·         Created & implemented first Contemporary Hit Radio music format at a UK local commercial radio station (Metro Radio Newcastle)

·         Consultant to launch of first commercial radio network in India (Radio City)

·         Launched first national commercial radio station in Hungary (Radio Juventus)

·         Analysed & published first UK market-by-market radio station rankings from audience data (in 'rpm Weekly')

·         Authored first book to document the two-decade campaign by pirate radio for a black music station to be licensed in London

·         Produced first weekly independent music chart show on UK radio (Metro Radio Newcastle)

·         Produced first monthly UK music radio programme syndicated to Japanese radio (for Rough Trade Distribution)

·         Produced first DJ mix show on licensed UK radio (for Richie Rich on KISS FM London)

·         First presenter to play reggae & African music on London pirate radio



'Online Radio: The UK Business Model' by Grant Goddard (TotallyRadio)


'Independent Radio Productions Commissioned By The BBC' by Grant Goddard (BBC Trust)





·         Negotiated 10% ongoing reduction to cost of commercial radio sector's RAJAR audience research (for RadioCentre)

·         Member of team that negotiated 17% ongoing reduction to commercial radio sector's transmission costs (with Enders Analysis for RadioCentre)

·         Researched & drafted report for UK government 'Digital Britain' consultation, leading to legislation that substantially reduced regulation of commercial radio stations (for John Myers)

·         Advised commercial radio sector on negotiations of music copyright agreements with PRS, PPL & MCPS (for RadioCentre)

·         Analysed & authored successful complaint of undue prominence within BBC radio output of 'Harry Potter' brand (for RadioCentre)

·         Advised Daily Mail & General Trust on its significant shareholding in GCap Media plc, which led to its sale to Global Radio Limited (for Enders Analysis)

·         Advised EMAP plc to diversify into commercial radio, which led to formation of EMAP Radio (now Bauer Radio)

·         Initiated and co-ordinated successful campaign lobbying the government to release FM frequencies for new local commercial radio stations in London (with Heddi Greenwood for KISS FM)

·         Co-ordinated three successful funding applications to UK government Technology Strategy Board for online radio projects (for TotallyRadio, UK Radioplayer, Mixcloud, Imagination Technologies plc & University of Westminster)



'The First Annual Not The Ofcom Digital Radio Progress Report Report' by Grant Goddard


'The Differences Between Traditional Broadcast Radio And Internet Radio' by Grant Goddard


·         KISS FM London: launch achieved 1m listeners per week within six months (one of most successful UK radio station launches)

·         Radio 7 Moscow: turnaround from last to #3 commercial station with 1m listeners per week in market of 40+ stations

·         Radio Juventus Hungary: launched to become #1 ranked station in country with 34% adult weekly reach

·         Radio City India: launched to become #1 commercial network in country

·         Radio Skonto Latvia: turnaround to #1 Latvian-language station in country

·         Metro Radio Newcastle: turnaround to become commercial radio station with fastest growing audience in UK



'Digital Radio In The UK: Progress & Challenges' by Grant Goddard


'DAB Digital Radio: Licensed To Fail' by Grant Goddard (Radio Books)


·         Created UK's most sophisticated model for forecasting commercial radio sector audiences & revenues

·         Only media analyst to correctly forecast long-term declines in UK commercial radio sector listening & revenues (2007 for Enders Analysis)

·         Only media analyst to correctly forecast Conservative government policy would have a huge negative impact on UK commercial radio revenues (2011 blog)

·         Only media analyst to correctly forecast that merger of Capital Radio & GWR Group into GCap Media plc would prove financially disastrous (2005 for Enders Analysis)

·         Only media analyst to correctly predict that Channel Four Television's digital radio venture would fail (2007 for Enders Analysis)

·         Only media analyst to evaluate that 'Virgin Radio' held little value & that its re-launch as 'Absolute Radio' would not succeed (2007/8 for Enders Analysis)

·         First media analyst to predict consumer take-up of DAB digital radio would falter & digital radio switchover would not happen (from 2004 for The Radio Magazine & Enders Analysis)



'UK Commercial Radio In Numbers: Q3 2009' by Grant Goddard


'An Independent Review Of The Rules Governing Local Content On Commercial Radio' by John Myers (Digital Britain)


·         Authored 1,000+ analyst reports, commentaries, articles in the trade & consumer press about radio sector issues

·         Authored two books about the UK radio sector ('KISS FM: From Radical Radio To Big Business', 'DAB Digital Radio: Licensed To Fail')

·         Invited to make presentations at UK & international conferences: EBU Digital Radio Conference, AER Annual Conference, egta AGM & General Assembly, Music 4.5 'Future Radio' Conference, RadioCentre Members' Conference, DCMS Digital Radio Stakeholders' Group Consumer Panel

·         Interviewed by BBC Radio Four (including 'Today', 'PM', 'The Media Show'), BBC Five Live, 40 local BBC stations, Channel 4 News, community radio, national newspapers & trade/consumer magazines

·         Creator/founder of UK's longest running monthly black music magazine 'Free!' (renamed 'Touch')

·         Creator/publisher of weekly UK radio industry newsletter ('Radio News')

·         Authored successful KISS FM London incremental local FM radio licence application

·         Former News Editor of 'The Radio Magazine', Radio Editor of 'rpm', Radio Editor of 'City Limits', Radio Editor of 'For The Record', Radio Editor of 'Jazz Express', Radio Editor of 'Independent Media', Acting Radio Editor of 'Broadcast', Acting Radio Editor of 'Time Out', News Reporter/Features Writer for 'Music Week'; freelance writer for 'Jocks', 'NME', 'Now Radio', 'Music & Media', 'Radio World', 'Durham Street Press' & 'The Leveller'



'The Future Of Radio' by Grant Goddard


'Submission to The House of Lords Communications Committee' by Grant Goddard


·         Commissioned to research & author first report on BBC acquisitions of UK independent radio productions (for BBC Trust)

·         Invited to present written & oral evidence to House of Lords Communications Committee on digital radio switchover

·         Invited to present written & oral evidence to Competition Commission inquiry into local commercial radio ownership

·         Collated & analysed radio sector datasets for first Ofcom Communications Market Report

·         Evaluated local commercial radio licence applications & recommended licence awards to Members' Board of The Radio Authority



'UK Commercial Radio Market Context' by Grant Goddard


'KISS FM London FM Radio Licence Application' by Grant Goddard


·         Devised & executed 100 ad hoc market research studies for radio station launch/turnaround strategies in UK, Europe and Asia

·         Evaluated & critiqued market research commissioned by local commercial radio licence applicants (for The Radio Authority)

·         Consultant to BBC World Service Trust, radio station owners and stakeholders on market research and questionnaire design to understand radio audiences

·         Managed auditorium tests of 1000s of songs in India, Russia, Hungary, Czech Republic & Latvia to compile radio station playlists

·         Detailed analysis of radio audience ratings data in UK, Europe & Asia since 1980



'UK Commercial Radio Sector: Current Indicators & Forecasts' by Grant Goddard


'Radio News' Issue no. 1 by Grant Goddard


·         Researched & authored expert witness statements for PRS' case before the Copyright Tribunal considering music downloads (for Enders Analysis)

·         Consultant to numerous stakeholders concerning music copyright agreements between the UK commercial radio sector & rights owners

·         Project managed production of government-funded prototype online one-stop site for radio businesses to obtain multiple music copyright licences (for TotallyRadio re: Hargreaves/Hooper copyright reports)

·         Managed music usage reporting systems for commercial radio in UK, Europe & Asia




'UK Commercial Radio Sector: Five-Year Forecasts' by Grant Goddard


'Reggae On The Internet: Volume One' edited by Grant Goddard (Reggae Archive)


·         Created territory-by-territory data model for forecasting global music industry sector revenues (for Enders Analysis)

·         Discovered singer Ofra Haza in Israel, promoted her recordings in UK, managed first UK press tour, achieved UK Top 20 single

·         Worked for Rough Trade Records director Scott Piering, promoting independent record releases to radio, achieved several UK Top 20 singles

·         Member of ad hoc committee that created the 'world music' genre & first marketed it to music industry & consumers

·         Created & managed distribution of 'world music information packs' to listeners of Charlie Gillett's world music show on Capital Radio London

·         Invited to serve as jury member for Juno music awards in Canada



'UK Commercial Radio Trends' by Grant Goddard


'Hull Local Radio FM Radio Licence Application' by Grant Goddard


·         Trained team of 50+ programming staff from London pirate radio to launch new commercial radio station (for KISS FM London)

·         Trained teams without prior radio experience in India, Russia, Hungary and Latvia to launch & manage commercial music radio stations (for Star TV and Metromedia International Inc.)

·         Trained production teams in Cambodia to create, manage and market live phone-in and magazine radio shows (for BBC World Service Trust)

·         Hired, trained and mentored personnel new to commercial radio production and presentation, subsequently hired by BBC network radio



'EMAP's Magic Radio Brand: The Challenges Ahead' by Grant Goddard


Radio Juventus, Hungary



·         Four years in Russia (Radio 7 & Eldoradio), Hungary (Radio Juventus), Czech Republic (Radio 1), Germany (NewsTalk) and Latvia (Radio Skonto) for Metromedia International Inc.

·         One year in India (Radio City)

·         One year in Israel (Voice of Peace)

·         Cambodia (FM 102 & RNK state radio)

·         Estonia & Lithuania (for Wodlinger International Inc.)



FM 102, Cambodia